Dr. Sorbie: Israeli Expertise in Professional Hair Repair and Care, Combining Advanced Technology with Pure Organic Ingredients
Dr. Sorbie is an advanced Israeli professional cosmetics brand, founded in 2010. We have made it our mission to uniquely combine groundbreaking technologies with pure organic ingredients to create targeted and effective care solutions. Dr. Sorbie is committed to uncompromising principles of customer-friendliness, maximum efficacy, and an innovative approach aimed at significantly improving users’ quality of life and health.
Our goal is to meet the highest standards, both for professional hairstylists and their clients.
The brand was born out of a genuine professional need identified by pioneers in the beauty industry. Behind its development is a leading team of experts, including senior chemists, hairstylists Yigal Gut, Mitch Solimanov, and Reuven Teper, and skincare specialist Tatiana Lubimtsik. This team, which was also responsible for establishing Israel’s first Green Hair Salons network and the HEADS Professional Education Academy, aimed to redefine the rules of the industry.
After years of in-depth research and development, the team created a line of active, organic-based products. We combine the most advanced technologies to ensure effective penetration, repair, and care for the hair fiber, scalp, and facial skin. Our vision is to transform the way professional cosmetics are used, creating products that provide real value and visible improvement while ensuring long-term health and well-being.
Meet the Founders of Dr. Sorbie
Igal Gut, Reuven Teper, Mitch Solimanov
Our mission – to provide professionals and their clients with reliable, high-quality, eco-friendly products for hair and scalp care and repair, while transforming the approach to both professional and at-home care, offering new possibilities for natural beauty without compromise.
Our goal is to revolutionize the way hairstylists perceive and use professional repair and care products.
Committed to eco-friendly standards, we provide products that deliver visible results in both salon and at-home settings. We empower professionals with ready-to-use solutions that support business growth and outstanding client service while providing clients with effective at-home options to sustain the results of professional treatments.
Purity guarantee
All our formulations are 100% natural, adhere to stringent purity standards, and contain no harsh or toxic substances
Only natural ingredients
We use pigments derived from fruits, vegetables, tea, and cocoa, avoiding synthetic heavy-metal dyes.
Not tested on animals
We are deeply committed to animal welfare and pledge to never conduct tests on animals.
Therapeutic treatments
An advanced treatment formula created by experts for professional hair and scalp care
Defining Natural Ingredients
We define a natural ingredient or formula as one derived from plants, minerals, or marine sources, with minimal processing. These ingredients undergo natural processes such as fermentation, distillation, or cold processing to maintain their integrity and effectiveness.
